Digitization and automation are becoming increasingly important in companies
With regard to their internal and external communication, their marketing strategies and their presentations, companies rely more and more on technical achievements such as online AI-powered services. Video productions are increasingly used in the aforementioned fields, because they offer the opportunity to present important content to potential customers or business partners in an exciting and at the same time informative form.
One of the main goals of translations is to generate even more reach and sales. Therefore, companies and influencers are looking for ways to translate such videos into the languages spoken in their respective markets. This increases the number of people who have access to the video content. This leads to a significantly greater reach, a higher level of awareness and also the desired increase in sales.
Also for online events, e.g. B. Video conferencing with teams located abroad, texts translated promptly or even simultaneously can be very useful. A company specializing in fast, convenient and very high quality translations of video content such as that of Startup based in Switzerland vidby it can even translate rather rare dialects with 99 to 100 percent accuracy. Such platforms are based on AI-powered software that takes just two minutes to translate one minute of original video.
Why video content is gaining importance
Moving images are now much more popular with most people than hard texts on paper. The problem is that this material is almost always published in English. However, it must be taken into account that approximately 3.8 billion people grow up multilingual, although only about 20% speak English.
So there's a language barrier which means there's tons of good video content out there, but much of it is barely accessible. The main objectives of the videos are missing, to advertise, communicate or disseminate knowledge. This has consequences, especially in business. Sales are partially or completely absent if potential target groups are confronted with things they do not understand video content be addressed. Because they don't understand the product or service presented there, they won't buy it either. The developers of modern translation programs want to counter this trend of creating video content almost exclusively in English.
Time efficient, up to 100% accurate, and cost effective
Since clients can now easily order a translation online and related platforms have automated almost all steps, complex and complicated translations are available at low cost and with fast processing.
Today's translation platforms are also inexpensive because adaptive translation software works much faster than an employee would be able to. But that doesn't mean that technology will simply replace humans. Rather, human knowledge and sophisticated technology complement each other.
Another benefit of online translation solutions like vidby is that a company doesn't have to invest in its own, often very expensive, translation software. Third-party software also shouldn't be stored on the corporate network. This way there are no “gateways” for cybercriminals, for example in the form of faulty program codes. This minimizes the risk of smuggled malware or cyber attacks.
All steps required to place an order can be performed on the supplier's platform. Only the video to be translated needs to be uploaded to the website. The requirements for the translation can also be clicked directly on the platform. With this concept, a company not only benefits from a very high level of user-friendliness. Even for the company's IT team there is hardly any effort.
AI-powered translation: Making knowledge accessible and preserving it
Translating video content into foreign languages with AI-based translation software, achieving the highest level of accuracy, is also an essential contribution to preserving knowledge that may have been lost due to language barriers. Above all, the accuracy of the translation creates the possibility of faithfully translating even literary works or the most complicated descriptions of the original. Additionally, the emerging ability of vidby software to take into account the age, gender, and even mood of speakers opens the door to even more authentic and vibrant translations.