After two years of successful bootstrapping, Berlin-based HR tech startup Jomigo is now backed by well-known investors from the world of HR and venture capital. The startup, founded in 2020 by Jannis Eller, Jonathan Muhr and Tobias Grieb, uses capital for the mission to revolutionize the headhunter market: the active recruitment of rare specialists should become easier, faster and more modern, in line with the new generations of talent and the growing “gig economy”. .
As a recruitment marketplace, Jomigo helps thought-leading companies across Germany find suitable employees, through a constantly growing community of hundreds of specialist freelance recruiters. To do this, Jomigo matches the most demanding vacancies in the fields of marketing, technology and sales with several recruiters who use their global networks and expertise to acquire talent at the same time – the founders call this “professional mass recruitment”. With this model, companies find new talent faster, more cost-effectively, and more successfully than most traditional headhunting approaches.
Investor Rainer Strack already warned in 2014 in his TED Talk “The 2030 labor crisis” about the severe shortage of skilled workers due to demographic change. He considers the topic more topical today than ever: “Recruiting is now the number 1 most important challenge for CEOs worldwide. Neither the corona pandemic nor the current economic crisis can interrupt this long-term trend. Jomigo offers a great solution for businesses here,” says Strack.
The founders are convinced that the Jomigo model will establish itself in the long term as an alternative to classic headhunting agencies. “We understand the talents of tomorrow, we know which company culture attracts employees and what an attractive job advertisement should look like today – many personnel service providers are not yet implementing this,” says co-founder Tobias Grieb, who worked in personnel and consulting positions prior to founding the company he developed HR expertise at Kienbaum, Boston Consulting Group (BCG) and HelloFreshGO.
As a multi-founder, co-founder Jannis Eller is convinced that the trend shift towards the gig economy has also come in the headhunting: “More and more recruiters are recognizing the opportunity to work flexibly and remotely as freelancers (on the side). Through Jomigo's enticing recruiting assignments, we enable these often very experienced recruiters to focus entirely on attracting the best talent – we take care of sourcing companies with excellent employee reviews and managing them for them.” Co-founder Jonathan Muhr adds: “We use technology-based performance monitoring to select the best freelance recruiters and give companies access to them. However, without much administrative effort, but with a central Jomigo contact who knows the market, is willing to advise and translate the needs of the company in an efficient order of recruitment”.
The founders will use the investment to further develop the technical platform in particular and to further improve the matching between companies and freelance recruiters as well as performance tracking and gamification. They are certain: “Fresh capital will allow us to scale our solution and support even more companies in rapid employee recruitment. Our investors are an excellent match for us, both personally and professionally. We are grateful for the strong momentum and look forward to working together towards our vision: a world where everyone is free to express themselves and do what they love.”